Website Analytics

Analysing visitor behaviour is crucial so we keep improving

Top Pixel provides monthly reports powered by Google Analytics outlining Page views, Referrals, Time on Site, Conversions and Enquiries received.

Painting the picture of how visitors are using the website is critical in knowing whether you are portraying your business in the way you intended.

Have a question or would like a quote?

If there is something specific you would like to know for your website project or would like us to give you an estimate, we are more than happy to help you - just follow the link to get in touch!

Website improvements are driven by website analytics, user journeys and AB testing

We can identify areas of the website which need optimising. If we know a certain page is not converting well or this page is where users are dropping out, we then seek to improve this part of the user journey.

Top Pixel undergo this by running A/B tests, splitting the traffic so a portion of visitors see version ‘A’ and the remaining portion see version ‘B’. After repeating this process we can really refine our user journeys, so that our users are getting the most out of their visits and finding the information they were looking for. This should improve on the overall user experience and in turn increase the number of enquiries made through the website.